Product & Services Design for complex user interactions and data structure

I lead teams to help companies and organisations deliver great user-centred experiences based on constant feedback loops.
I will plan, build, iterate and maintain complex Design Systems for accessibility, consistency, scalability and faster workflows.

[email protected]
2019 - Present

Head of Product Design / Plyo

Growing PropTech SaaS services to ~70% of Scandinavian market share

… one of those rare professionals who seamlessly adapts to any challenge. He thrives in complex environments, taking broad, abstract ideas and quickly distilling them into clear, practical solutions that align with the bigger picture. Whether synthesising input from multiple stakeholders or navigating competing priorities, Simon finds the right path forward with clarity and precision.

- Paul René Engejordet, Chief Product Officer, Plyo
2015 - 2019

Digital Lead / mark-making*

Delivering wide ranging projects for B2B/B2C banking, finance and tech clients

Simon is incredibly conscientious, a fantastic problem solver, and an all-round great person to work with. Whether collaborating as part of a team or working independently, he brings clarity, precision, and a level of craftsmanship that’s hard to find.

- Alastair Williams, Co-Founder & CEO at mark-making*

Implementing Design Systems at scale and speed

In my work on a user-driven Design System for use across the platforms at Plyo I have designed, maintained, and iterated — from scratch— a Design System that takes in core components and other wider areas:

  • Advocate for design initiatives being embedded and utilised across multiple teams
  • Implement iterative processes to ensure seamless, unambiguous handovers and dialog
  • Full patterns for states, breakpoints, and themes (dark/light/brand)
  • Intuitive, integrated dashboards, data displays, and inputs to bring together the foundational UX
  • Valuable prototyping tool for iterations
  • Feedback loops, ranging from our own audits, customers, admin users, internal sales and creation teams, developers, and QA
  • Specification and detailed design references with emphasis on workflows
Plyo Explore - 3D Apartment Chooser
Plyo Explore - Example mobile views

Web Design, Development, and Consultancy Services

I have delivered hundreds of projects for numerous clients on a contract basis across multiple platforms

My expertise encompasses front-end design and back-end CMS configuration, ensuring projects that endure over time. Additionally, I provide strategic advice and procurement guidance to businesses.

I have designed and built great websites that are trusted and enduring. My services include project management, proposals, and budgets, as well as service procurement. I have experience working with small businesses and scaling to global brands.

I am well-versed in the challenges of modern web development environments. Our expertise includes Figma, Zeplin, designing for React and other frameworks with extensive experience in web development (HTML, CSS, Tailwind). I have knowledge of CMS content architecture configuration, including Craft CMS, Wordpress, Kirby, SSG, and Headless solutions.

High level, positive impacts for businesses and organisations

  • UX/UI work for Plyo 3D Property Explorer, which is now a priority revenue stream
  • Design and plan migration of system architecture, assets, and eCommerce for Archivist to drive sales and further consolidate as a key brand in the letterpress cards and gifts trade
  • Large scale content planning, development and migration projects for Preservica, Paystream, Clearview Intelligence and SOFII to showcase fundraising initiatives globally with multiple language translations
  • I have designed and developed projects for National Map Centre, Chipping Norton Literary Festival, Dominic Sandbrook, Scholastic, Sportlived, DJR Fonts, Betfair, DrugDev, Noria Insurance, tutor2u, and more

Redefine homepage for David Jonathon Ross

Showcase and discovery catalogue for the DJR font library

Personal website for the author, writer and The Rest is History presenter Dominic Sandbrook

Website design and brand built on Kirby CMS

Redefining the Archivist experience

Fresh new design for trade and consumer e-commerce

Supporting the technical update of for legal mapping service

Brand updates, UI and UX for National Map Centre App

New site for SOFII Charity Sector Resources

Large scale content planning and migration with Craft CMS

Building a flexible and intuative experience for one of the best literary festivals in the UK

Website design, build, and management for the Chipping Norton Literary Festival

Expanding Craft CMS foundations to further raise profile in the charity sector

Brand profile review and design for Groundwater Relief

Archivist Logo